Oliviero Toscani
Oliviero is my one of my all time favourite photography/advertiser,
hes work is great, his style is rude,bright,bold, and eye catching. That is
what I hope to perceive in my own work. He works for the united colours of Benetton
and he has caused his fair share to controversy. I love the fact the his work
causes a stir and makes people stop and stare. This is what I hope to achieve
in my work.
He takes the most simple things and advertises it in a way
that send and message, regardless if its seen as negative or not. He’s Italian and has been in the bossiness for
almost 40years and even now his work is well recognized by a wide range of audience. I have noticed that he picks his models from
the streets, gets every day people into the studio and shoots, he’s models
range from children, elderly, to people at their last dying moment to a new
born baby freshly out of the mother’s womb.
He is really about making awareness, for example one of his larger
topic was documenting an anorexic model who was told she was to fat, and asked
to loose more weight.
His a very talented man and one of my inspirations.