One of my favorite photographer is John Ranking, well known as RANKIN.Rankin made it in publishing, he founded the magazine Dazed & Confused with Jefferson Hack in 1992. this magazine provided a platform for up and coming stylists, designers, photographers and writers. The magazine become one of the largest and made its mark in the arts and publishing. Been top and successful, Rankin took his photography to the wider audience, creating editorial and advertising campaigns. His work features some of the most
celebrated publications, biggest brands and pioneering charities, (including Nike, Swatch, Dove, Pantene, Diageo, Women’s Aid, and Breakthrough Breast Cancer. He has shot covers for Elle, German Vogue, Harpers Bazaar, Esquire and GQ, and worked with Rolling Stone and Wonderland. His work has always endeavoured to question social norms and ideas of beauty, and in late 2000, Rankin published the heteroclite quarterly Rank, an experimental anti-fashion magazine celebrating the unconventional.)
From the 90s and 00s with his intimate and playful sense of humour, Rankin became well known for his portraiture of bands, Rankin has photographed everyone from the Queen of England to the Queen of Pop, Rankin is often seen as a celebrity photographer, but he doesn’t always just focus on celebrities, he does capture beauty of real and normal women.
In a lot of Rankin Adverts and Campaigns he doesn't tend to use models too much but try s to get woman out from the streets and i like that style of working.
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