Oliviero Toscani

                                                                    Oliviero  Toscani

Oliviero is my one of my all time favourite photography/advertiser, hes work is great, his style is rude,bright,bold, and eye catching. That is what I hope to perceive in my own work. He works for the united colours of Benetton and he has caused his fair share to controversy. I love the fact the his work causes a stir and makes people stop and stare. This is what I hope to achieve in my work.

He takes the most simple things and advertises it in a way that send and message, regardless if its seen as negative or not.  He’s Italian and has been in the bossiness for almost 40years and even now his work is well recognized by a wide range of audience.  I have noticed that he picks his models from the streets, gets every day people into the studio and shoots, he’s models range from children, elderly, to people at their last dying moment to a new born baby freshly out of the mother’s womb.

He is really about making awareness, for example one of his larger topic was documenting an anorexic model who was told she was to fat, and asked to loose more weight.

His a very talented man and one of my inspirations.